Friday Box Office Goes 'Ape' Rising To $19M And $50M Weekend Ryan Reynolds Flops Again: 'Change-Up' Sinking To $4.5M/$13M

FRIDAYPM/SATURDAY AM, 3RDUPDATE: Last Century Fox's prequel Rise From The Planet From The Apes is jumping for an easy box office lead in 3,648 United States theaters. Hollywood initially thoughtthe roots story withdigital creatures, Andy Serkis,and James Franco would stick to the same trajectory as last weekend'sCowboys & Aliens which continued to some $36.4MFriday-Saturday-Sunday.But, remember, that pic got Smurf-erectile dysfunction. The much better reviewedApes is faringstrongerwith an extremely healthy $19M Friday (including a minimal-key $1.254M midnights in just 1,124 locations) for any forecasted $50M weekend as well as greater. ItsCinemaScore was an 'A-'and exit polls showedmales creating 54% from the audience which was59% at oroverage25. Nice win for former News Corp No. 2-switched-showbiz producer Peter Chernin and the film lieutenant Dylan Clark. "Phenomenal opening validating a wonderful marketing effort brought by Oren Aviv and Tony Sella," a Fox professional gushed in my experience Friday evening. And that'swithout the hype and pedigree of DreamWorks/Universal's Cowboys & Aliens which fell -64% from last Friday to 3rd place now but at half your budget ($93M, approximately Fox claims). The new sony Pictures' The Smurfs held -56% for second place. But this weekend's other major studio release, Universal's The Modification-Up, is bottoming in fourth place with $4.8M Friday and merely an believed $13M for that weekend from 2,913 venues. This truly is not Ryan Reynolds' summer time of fame following the collapse of Eco-friendly Lantern here and abroad.It is a disastrous start thinking about that stars like Reynolds are meant to open movies to a minimum of $20M. "It's disappointing. We are type of confounded because of it,Inch a Uni professional informs me concerning the raunchy comedy witha $50M budget in the director of Wedding Crashers and authors from the Hangover. "This movie examined unbelievably well and performed prefer R-ranked comedies we now have.Inch But reviews have hammered this lame body-switching premise. Full analysis and delicate amounts coming. Overall moviegoing this weekendlooks like $150M, which isup +12% from this past year. Here's the very best 10: 1.Rise From The Planet From The Apes (Fox) NEW [3,648 Theaters] Friday $19M, Believed Weekend $50M 2.The Smurfs - three dimensional (The new sony) Week 2 [3,395 Theaters] Friday $5.7M (-56%), Believed Weekend $18M, Believed Cume $73M 3.Cowboys & Aliens (DreamWorks/Universal) Week 2 [3,754 Theaters] Friday$4.6M(-64%), Believed Weekend $15M, Believed Cume $66.6M 4.The Modification-Up (Universal) NEW [2,913 Theaters] Friday$4.5M, Believed Weekend $13M 5.Captain America - three dimensional (Marvel/Disney/Vital) Week 3 [3,620 Theaters] Friday$3.7M, Believed Weekend $13M, Believed Cume $143.2M 6.Crazy, Stupid, Love (Warner Bros) Week 2 [3,020 Theaters] Friday$3.7M(-43%), Believed Weekend $11.5M, Believed Cume $41.6M 7. Harry Potter/Hallows Pt 2 - three dimensional (Warner Bros) Week 4 [3,175 Theaters] Friday $3.4M, Believed Weekend $12M, Believed Cume $342.6M 8. Buddies With Benefits (The new sony) Week3 [2,398 Theaters] Friday $1.5M, Believed Weekend $4.5M, Believed Cume $49.3M 9. Horrible Bosses (New Line/Warner Bros) Week 5 [2,025 Theaters] Friday $1.3M, Believed Weekend $4.5M, Believed Cume $105M 10. Transformers 3 - three dimensional (Vital) Week6 [1,854 Theaters] Friday $975K, Believed Weekend $3.3M, Believed Cume $344.5M